Go-to-Market Strategy
- Product Launches
- GTM Execution
- Market Analysis
Technology & Innovation
Exploring emerging technologies, coding personal projects, and staying ahead of digital trends.
Sushmi Deb
Product Marketing Manager | B2B SaaS Specialist | Go-to-Market Expert
Driving $1.5M+ revenue growth through strategic product launches and market development across global markets.
Dublin, Ireland • Open to Relocation
Strategic Product Marketing Leader
With 8+ years driving go-to-market success in B2B SaaS environments, I specialize in transforming product visions into market-winning strategies. My expertise spans from startup agility to enterprise scale, delivering measurable results across India, USA, UAE, and now Ireland.
MSc Management from Dublin City University (2024-2025)
15%
Market Share Growth
$1.5M+
Revenue Generated
20%
Improvement in Customer Satisfaction
12%
Sales Cycle Reduction
Core Competencies
Revenue Growth
- Pricing Strategy
- Sales Enablement
- Cross-selling
Customer Success
- Voice of Customer
- Persona Development
- Customer Value
Career Highlights & Impact
2022-2024
AAPC
Product Marketing Manager
- Led global GTM strategies generating $1.5M+ revenue
- Boosted regional market share by 15%
- Created 10+ positioning briefs for sales strategy
2018-2022
Alea Consulting
Senior Marketing Assistant
- Delivered marketing plans supporting cross-sell initiatives
- Maintained 100% CRM accuracy
- Identified new business opportunities in regulatory segments
2017-2018
Yoctor Communications
Marketing Communications Manager
- Increased qualified leads by 20% through B2B content campaigns
- Improved proposal success rate by 30%
- Conducted voice-of-customer research for product-market fit
2016-2017
Médecins Sans Frontières
Fundraising Trainer
- Improved donor conversion by 20%
- Designed regional campaign materials
- Recognized for adaptable communication skills
Strategic Projects & Client Impact
Dublin Airport Authority (daa) - Applied Business Project 2025
Conducted comprehensive research to support Day-of-Travel module launch for Dublin Airport App. Delivered customer journey insights and strategic recommendations enhancing passenger experience.
Primary Research
Customer Journey Mapping
Strategic Recommendations
X-LITE Beverages - Go-to-Market Strategy 2025
Created comprehensive GTM strategy for Trinity College RTD beverage startup entering EU market. Delivered market segmentation, competitor analysis, and phased launch roadmap.
Market Segmentation
Competitive Analysis
Launch Planning
Moytree Investments - Market Analysis 2024
Analyzed glamping and outdoor tourism market for 6-acre site expansion. Evaluated demand drivers and experiential tourism growth for strategic planning.
Market Analysis
Demand Evaluation
Strategic Planning
Ready to Drive Your Product's Success?
Whether you're launching a new product, entering new markets, or optimizing your go-to-market strategy, let's discuss how my expertise in B2B SaaS product marketing can accelerate your growth.
Based in Dublin, Ireland • Open to Relocation
Currently pursuing MSc Management at Dublin City University • Available for immediate opportunities
Personal Interests & Hobbies
Beyond work, we believe in pursuing passions that inspire creativity and drive innovation in everything we do.
Creative Design
Crafting visual experiences through digital art, photography, and user interface design.
Fitness & Wellness
Maintaining physical and mental well-being through regular exercise and mindfulness practices.
Continuous Learning
Reading industry publications, attending workshops, and pursuing professional development opportunities.